Sure, a hotel can have rustic wood-burning fireplaces in bedrooms, flickering lanterns in courtyards, and night-blooming jasmine in gardens.

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Restored in recent years, rustic interiors are typically Canarian with wood and basalt surfaces.

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The food is approachable French (think steak frites, charcuterie and puff pastry-wrapped escargot) and the large space is rustic-urban (vaulted ceilings, unadorned wood tables and exposed brick).

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This six bedroom farmhouse dating from 1736 exudes high level but rustic , relaxed mountain style handcrafted golden wood pieces, sharply designed wool fabrics as accents, local antiques such as 19thcentury iron stoves, bed and bath linens from Linvosges and Yves Delormes.

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Often the piece looks rustic rather than polished, says Mr. Smith, who favors tables made of a local material, such as wood from trees indigenous to the area.

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