Among many celebrity endorsers, Annie Leibovitz photographed Salman Rushdie clutching a burning ad for Absolut.
After Rushdie and before Roy, it was Vikram Seth who made his mark in the West.
President Khatami has not yet dared to raise the Rushdie affair, for fear of a conservative backlash.
They were blown away with one mighty swoosh by the arrival on the scene of Salman Rushdie.
The author Salman Rushdie, a friend, paid tribute to him on Twitter after the announcement of his death.
"I guess Quinn will win, and I don't mind, " said author Salman Rushdie.
"Rushdie liberated the Indian writer from propagandist stuff and self-conscious writing, " says Khushwant Singh, one of India's best-known authors.
After Emory's archivists put his "mess" in order, Mr. Rushdie capitalized on their tidiness to research his own 2012 memoir.
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" Salman Rushdie is a novelist whose works include "Midnight's Children, " which won the Booker Prize, and "The Satanic Verses.
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Salman Rushdie was born in India but is a British citizen and has lived in the UK for most of his life.
Author Sir Salman Rushdie has accused the chief minister of India's West Bengal state of stopping his visit to Calcutta earlier this week.
Quite a lot of Britain's top controversialists, such as Christopher Hitchens or Salman Rushdie, seem to spend much of their time in America.
In the concluding part of the novel, however, Mr Rushdie shifts without warning into the magical realist mode with which he is often associated.
Author Sir Salman Rushdie's visit to the Indian city of Calcutta to promote the Midnight's Children film has been cancelled at the last minute.
It was in 1989 that the late Ayatollah Khomeini issued his Fatwa - or spiritual opinion - that effectively condemned Salman Rushdie to death.
Also listed is a memoir by renowned novelist Sir Salman Rushdie.
In 2006, for an undisclosed amount, Salman Rushdie sold it 200 "falling apart, crappy cardboard boxes, " as he said at the collection's opening in 2010.
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Over time the three have managed to slough off their reputation for imitating Rushdie, and Ghosh in particular has gone on to do some brilliant work.
On March 14th he cancelled a trip to a conference in India because Salman Rushdie, an author who has fallen foul of Muslim fundamentalists, would be there.
Mr Rushdie is usually too effervescent a writer to be pompous, but here he is drawn into making overwrought and grandiose pronouncements on the state of America.
Until a few months ago, the foreign ministry was trying hard to reach a compromise with Europe on the Rushdie affair, and indeed thought it was near one.
For Glocer, those interests include reading "anything by Roth, Rushdie, Saramago, Camus, Mahfouz, Mann, Dostoevsky, Helprin, Marquez, Houellebecq, " and listening to, amongst others, the Grateful Dead, U2 and Coldplay.
Look how far we have come since a confused UK hid Salman Rushdie under its skirts, acting on remnants of principles and hardly aware of what was at stake.
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Thanks to Rushdie, Indian literature no longer needed to explain itself to a foreign readership, to provide glossaries for native words and explanations for the subcontinental oddities of life.
Writers Hari Kunzru, Amitava Kumar, Jeet Thayil and Ruchir Joshi read extracts from the book to protest against Mr Rushdie's withdrawal, leading the festival organisers to distance themselves from the readings.
"Rushdie banished from Calcutta, " said a shocked Telegraph newspaper.
It also offers some insights into the murky world of Machiavellian and subservient editors, and has some delightful pen sketches of people like VS Naipaul and Salman Rushdie whom he befriended.
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In the mold of Rushdie, Ghosh (The Circle of Reason), Sealy (The Trotter-Nama) and Tharoor (The Great Indian Novel) tried to write capacious first novels, overbrimming with characters, conceits, puns and magical happenings.
Three weeks ago the government managed to soothe Britain about its intentions towards Salman Rushdie, the British novelist who in 1989 was sentenced to death in a fatwa issued by the late Ayatollah Khomeini.
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