Despite the privacy lapses that are occurring in the retailer rush to sell online, the risk is still minimal to most consumers, according to Kerley at Jupiter.
So named for customers that choose to skip the store rush during Thanksgiving weekend in favor of shopping Monday online, Cyber Monday is generally targeted for web specials by chains looking to draw traffic and sales to their sites.
Before you rush to deactivate or completely censor your profiles, consider this: having little to no trace online in this digital age can work against you.
But it is also possible that Amazon is overreaching itself in an ill-judged rush to become the Wal-Mart of the web ( Wal-Mart's own online efforts have got off to a slow start).
The effort is part of a recent rush of colleges, start-ups and nonprofits tapping a mix of Web services and software to open online educational ventures.