Melinda is the granddaughter of sharecroppers who grew up in a rural farming community in the Mississippi Delta.
If the stores selling the snow pants were primarily located in poor, rural farming communities, what would that make you feel about the rebate?
Once a rural farming town, it's now known as a hotbed for skydiving activity, and the home to large retiree mobile home parks and Zephyrhills bottled water.
And even in rural areas, farming is giving way to services and small manufacturing firms.
He did not operate from a shop but sold suits and coats directly to a small rural, principally farming, clientele.
In January 2009, public pressure led to the formation of a Stormont working group to explore options for non-farming rural dwellers.
It is largely rural and dominated by farming interests but boasts a number of high-tech companies and science parks.
The event is being run by the Farming and Rural Issues Group for the South East which represents farmers, growers and other land-based organisations.
It suggests that, even though much of the country is cut off from the food-distribution system, rural dwellers survive precariously through subsistence farming.
Today, Produits du Sud has created an entirely new stream of income for rural Malians to supplement subsistence millet farming and pay for school fees, medical needs, and food in the lean months between harvests.
None of this, of course, helps rural North Dakota, and many small farming towns are dying.
Will the new department of Environment, Food and Rural Affairs force unrealistic ideas on the farming community or will they use this crisis for good and help with the restructuring that this industry desperately needs all the way up the food chain?
This points to the biggest rural problem facing Mr Cardoso: to make family farming pay, and to create employment.
HarVa, a start-up that focuses primarily on skill development, community-based farming and microfinance for the population of rural India.
FORBES: Workforce Diversity -- Walgreens and the Obvious Solution
According to the Department for Environment, Food and Rural Affairs, all sectors, apart from poultry farming, saw incomes drop by between 11% and 52% last year.
Police officers on the beat were seldom seem, crime was casting a shadow over people's lives, workers were leaving farming en masse, incomes were down and rural Post Offices were closing down, he said.
The company said its machines were set to be used improving roads in rural areas and opening up access in communities that are dependent on farming.
Mr Bayrou also comes from a farming background, so he understands the different interests of rural and urban voters, which is important to me as someone who lives in Brittany, but has also previously lived in Paris.
He also claimed that the English rural affairs department DEFRA was called "Deathra" in some crofting and farming communities.
The country remains predominantly rural: over 600m out of 1.24 billion Indians rely directly on farming.
However, the UK Government's Rural Recovery Co-ordinator, Lord Haskins, has questioned the ability of organic farming to satisfy the food market.
The Environment Food and Rural Affairs Committee hold their second session of the week on the outcome of the Farming Regulation Task Force - having heard from the task force chair on Tuesday, the interested parties duke it out on Wednesday.
Today, farming families throughout the foothills of the Himalayas have better health, education and prospects than many other rural communities in India.
Plaid Cymru said that a strong farming industry required the continuation of European subsidy payments to family farms in Wales as well as the wider rural economy.
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