The ceiling is lined with bamboo slats and supported on a series of enormous Y-shaped steel trusses running down the center which are painted in the colors of the spectrum.

NEWYORKER: Situation Terminal

Unfortunately for the Dolan family that runs the company, the satellite venture can't be sold until it's up and running: Cablevision does not have the option to simply resell the spectrum that it bought and move on, according to analysts who follow the company.

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The network of base stations, keeping them all on, running the system itself, having management and the biggie, buying the spectrum in the first place.

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The company wants to use its savvy in running auctions of ad keywords on the Web to run real-time auctions of available spectrum to interested service providers.

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