Sullivan II, who are accused of running their Bridge Premium Finance as a Ponzi scheme by paying high promised returns to investors by duping others to put their money into the insurance premium-finance firm.
The first is that governments running large and potentially unsustainable budget deficits have to pay a risk premium for borrowing in the capital markets.
When consumer outcry forced Tropicana last year to drop the redesign of its Pure Premium orange juice packaging after only two months, the company was running up against a powerful and not widely understood phenomenon.