The runner up award went to Zaya, led by Neil DSouza, which has developed an educational wifi router that operates for ten hours on batteries and is loaded with content for schools in the developing world where power and internet access are spotty.

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Nazif Mujic re-enacted his family's real-life struggle to get vital medical treatment in the low-budget An Episode In the Life of an Iron Picker, which also picked up the runner-up Silver Bear award.

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He has suggested that the Cannes Lions should rescind the award given to the "repellent radio" campaign and give it to the runner-up instead.

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