And the fact of the matter is, is that if they even approach the amount of car ownership that we have, oil will run out very quickly and on the way, prices will just spike up naturally, no matter what we do.

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Once you start looking at evolutionary reasons for human behavior, you very quickly run aground on some very uncomfortable ideas.

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"Cash is king in the market, but people run out of cash very quickly, and we often lose sales because customers can't face the long weekend wait at the ATM, " he said.

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Phil Francisco, vice president of big data product management at IBM, said Werr had developed some interesting ways to load archival data into Netezza very quickly so NYSE can run surveillance analytics against records a few months back, or a few years back.

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Yet taking the car industry very far into Dell territory would quickly run into problems.

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Sanyo expected the pack to be popular in offices to allow laptops to run processor-intensive programs that would otherwise drain battery life very quickly.

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"He seemed to recover very quickly but he had blurred vision in his left eye when he started to run and we decided not to take any chances, " said the coach.

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Very quickly I adjusted strategy and I called a number of the smartest people I knew- people who run VC firms, people who run some of the greatest tech start ups out there, people who run amazingly successful small businesses, our clients and my friends- all of my people.

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