For the last three years, Vojinovic has run an experiment in his club, Red Star Belgrade.

WSJ: Is Tennis Getting Too Soft?

If you are thinking about how to better run a global marketing organization, you must take three minutes and read about an experiment run by Loren Carpenter back in 1991.

FORBES: What Pong Tells Us About Global Marketing (Really)

This year, the league has a new Chief Marketing Officer in Michael Hand, who will run the point on an experiment called the MiLB Project Brand initiative, which is designed to enhance franchise values and create significant integrated sponsorship platforms by unleashing the combined, previously untapped power of all 160 affiliated MiLB clubs.

FORBES: Project Brand Is The Future Of Minor League Baseball

This is an important lesson because Obama wants to run this experiment in reverse.

FORBES: A Lesson on the Laffer Curve for Barack Obama

An experiment at a primary school in Liverpool - run by "sonic branding" company Condiment Junkie, Glyndwr University and architects Nightingale Associates - found that playing pupils a soundscape of birdsong and other natural sounds made them more alert and better able to concentrate after their lunch break.

BBC: The surprising uses for birdsong

This was both insurance against another run on the rupiah and part of China's experiment with using the yuan as an international currency.

ECONOMIST: The rise of Chindonesia

Or consider how Honest Tea, the organic tea company that is an independently run wholly owned subsidiary of Coca-Cola, combined web video technology and a thought-provoking purchase experiment to cut through the clutter in the over-crowded beverage market.

FORBES: Can You Hear Me Now? Web-Enabled Brand Experiences That Cut Through The Clutter