Soda makers and other critics view the rule as an unwarranted intrusion into people's dietary choices and an unfair, uneven burden on business.
As a result, the country has haemorrhaged scientists for decades, mainly to the United States and Europe, but also to Brazil, whose rulers, even in its own years of military rule, took a kinder view of their work.
Chief of Staff William Daley, who was brought in to help smooth relations with business, and Cass Sunstein, who heads the Office of Information and Regulatory Affairs, are said to have been sympathetic to the industry point of view that the rule was unnecessary and could impose too many costs in the midst of a struggling economy, according to people familiar with the matter.
Pascarella's view: If a rule is hurting us, change the rule.
Though there is no hard rule that committee chairmen allow minority-view witnesses to testify, it does happen.
Egyptian diplomats, meanwhile, have sought to rally official Arab support for their view that Hamas's rule in Gaza is illegitimate, even while they have been sponsoring talks to heal the rift between Fatah and its Islamist rivals.
And although self-censorship is actually already taking place - artists, writers and comedians in the West are often more careful what they say about Islam than about Christianity (though sometimes for bad reasons, like fear) - this doesn't rule out the possibility of a minority view being blown out of all proportion.
It is bolstered by the view that we are a country comfortable with the rule of law (with a few war on terror exceptions), an absence of rigid class distinctions and discriminations (at least lately), and an underlying tendency to do the right thing when the right thing needs doing (although, as Churchill remarked, often only after exhausting all other alternatives).
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It is a simple rule, based on an ethical principle, which allowed a company to view the decision as either black or white when others saw a debatable gray.
"I do understand and respect their opposition, but from a security strategy point of view this is absolutely the right decision, " he said of the knife rule.
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