The term Web 2.0 describes the post-dot-com generation of sites and services that use the Web as a platform--things like Flickr, BitTorrent, tagging and RSS syndication.

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Google Reader launched in 2005, when Really Simple Syndication (RSS) feeds were a new way to keep tabs on favourite websites and blogs.

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For example, real simple syndication (RSS), a blog, email marketing, including an email newsletter (ezine), a text (SMS), and Twitter are channel tools, through which businesses serve their customer communities.

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The syndication model of RSS extended as a metaphor through the Web and lives in the ubiquitous orange square (a graphical approach originally deployed in the Firefox browser) familiar to bloggers and podcasters everywhere.

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You will see hundreds of these icons offering RSS, or Really Simple Syndication, which is a way to get information sent to you, such as articles, classified ads (say from Craigslist.com), hotel schedules or even audio files (or podcasts).

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While some may argue that RSS feeds (for Real Simple Syndication) have fallen from common usage in the social media era, how would Google explain the huge, instantaneous response on Twitter from Google Reader users?

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By the time he was 14, he had co-written the specification for RSS -- originally Rich Site Summary, now Really Simple Syndication -- a Web-publishing technology for delivering syndicated content from frequently updated sites, such as blogs or news websites.

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Other terms you may have seen or other acronyms you may have seen are RSS, and you'll see these little orange boxes maybe that says XML or RSS on your favorite websites, that stands for really simple syndication, which is what this reader.google.com site does.

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Additionally, simple syndication takes on a new meaning when friends and family can receive RSS feeds of shares created to keep them informed of changes to the content.

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