The deal with the RSN, which televises most of the games, expires in 2015.
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Never before in baseball has a team been paid for the name of an RSN.
Even better, Henry does not have to share dividends he receives from the lucrative RSN with low-revenue baseball teams.
It would be quite a coup for the Dodgers, as no MLB team currently owns more than 70% of an RSN.
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In 2012 Comcast, the Houston Rockets and Astros want to launch their own RSN, of which the baseball team might own one-third.
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Time Warner Cable will launch Time Warner Cable SportsNet, as well as the first-ever all Spanish language RSN, Time Warner Cable Deportes.
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The question for the market is, how high can RSN deals go?
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The Dodgers could potentially launch their own RSN as well and follow the path of the New York Yankees and Boston Red Sox.
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The team has also switched telecasts of more games from WGN-TV to CSN Chicago because they get more money per broadcast from the RSN.
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Following in the footsteps of YES, the RSN in which the New York Yankees have a stake, NESN will expand outside of its regional territory.
One of the most successful regional sports networks (RSN), NESN, whose primary stakeholder is the same entity which owns the Boston Red Sox, is going national.
That deal is about to expire, according to sources who say the next contract will pay at least twice that amount while they put together an RSN.
The deal with Time Warner would begin with the 2012-13 season, with one new regional sports network televising Lakers games in English and another RSN showing the games in Spanish.
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Another advantage of teams that have equity stakes in RSNs: the revenue generated by the potential RSN that is not paid to the team would not be subject to revenue-sharing.
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The Dodgers may be right with their apparent assumptions about how much equity they can get in the new RSN and how big an up-front bonus TWC is willing to pay.
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Their deals are long term, do not have opt-outs, and the team owners make money from dividend payouts from their equity stakes and their big payday is in the capital appreciation of the RSN.
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But Mets fans will not get the halo effect of surging tv fees because team owners Fred Wilpon and Saul Katz also own 65% of SportsNet New York ( Time Warner and Comcast own the remainder), the RSN that televises Mets games.
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