With a fresh bracket for each round, the random format means that a no-name team with some good fortune can advance deep into the tournament before having to face one of the game's behemoths.
But it's recognizable among the 12-to-24-year-old bracket that buys videogames like Electronic Arts' Fight Night Round 3, which features a boxer, Big E, clearly modeled after Ogbogu.
The best way to profit off your NCAA tournament bracket is not, in fact, picking a bunch of round-of-64 upsets and then buying a round at the bar when one just so happens to hit.