Roter admits that early on Liquid selected franchisees mainly because they could put up the money.

FORBES: Magazine Article

More information on George Roter can be found on his Ashoka Fellow profile and at EWB.ca.

FORBES: How to Engineer a Changemaker: George Roter's Engineers Without Borders (Canada) Model

"The demand for our service is enormous, especially from small to medium-size businesses, " says Sol Roter, 57, who cofounded Liquid in 1999.

FORBES: Entrepreneurs

"We want them to have some scars, " says Roter.

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Through fostering smart ideas, mobilizing smart people and supporting the co-creation of smart ventures with community leaders, George Roter has been able to transform EWB into an organization capable of producing sustainable system-changing solutions.

FORBES: How to Engineer a Changemaker: George Roter's Engineers Without Borders (Canada) Model

Gordon, an accountant, was Roter's high school pal.

FORBES: Magazine Article