When John became interested in engine repair, he restored five vintage Rolls Royces.

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He bought boats, Rolls Royces and race horses, and regularly changed wives.

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Cilla and her family arrived for the Anglican service of thanksgiving and remembrance, conducted by the Rev Adrian Hirst, in a fleet of black Rolls Royces.

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The flagship of the ultra-luxury Peninsula Hotel Group, this icon has been famed for its white glove service, opulent public spaces, fine dining, and fleet of custom "Peninsula green" Rolls Royces since it opened in 1928.

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In the past, he notes, health bosses thought all devices had to be Rolls-Royces or Ferraris.

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Our hotels have a fleet of cars, including Rolls-Royces, BMWs, MINI Coopers and even a Peninsula tuk-tuk at The Peninsula Bangkok.

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And Mercedes and Rolls-Royces still ferry bigwigs imperiously through the traffic.

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If ManyEyes is a build-your-own kit car, then business intelligence platforms such as IBM Cognos, or SAP BusinessObjects are the Rolls-Royces of data analysis and visualization.

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Lord Haskins, Tony Blair's adviser on farming, recalls going to food industry conferences in the 1970s, when there would be a line of Rolls-Royces outside, all belonging to producers.

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The ticket reservations department took over the 72-foot-long (22 metre) library at Donington Hall, the bedrooms became executive offices, and Rolls-Royces, driven by chauffeurs dressed like pilots, once more crunched up the gravel drive to the grand front door.

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