The United Kingdom, the third largest single market for Rolls-Royce cars, rose from 60 percent to 88 percent bespoke content.
Sales of Rolls-Royce cars hit a new record of 1, 212 last year.
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On the Feb. 6 anniversary, 100 Rolls-Royce cars made their way through the London streets, passing by Berkeley Square and Conduit Street.
Industry analyst Paul Nieuwenhuis said that while many customers bought luxury cars "by the meter" -- that is to say they care more about the image than the machine -- modern Rolls-Royce cars were exceptional vehicles.
This is a sentiment echoed by David Archibald, president of Rolls-Royce Motor Cars North America.
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Rolls-Royce Motor Cars, which is owned by BMW, has reported record car sales for the third year in a row.
Despite cooled enthusiasm in China, Rolls-Royce sold more cars last year than ever before, according to sales numbers released today.
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In a car custom movement that sounds much like the recent craze for after market wheels, Rolls-Royce owners were modifying their cars with ornaments.
The rights to use the Rolls-Royce name have been owned by BMW since 1998 when Vickers sold off Rolls-Royce Motors, which also made Bentley cars.
Rolls-Royce's portfolio includes the Phantom family of cars and the Ghost model.
Indeed, if Wraith is encroaching on Continental GT territory, made up of ultra-luxurious yet sporty cars, you could say the new Flying Spur is offering a decent alternative to Rolls-Royce's Ghost.
Rolls-Royce's sales figures are the best since 1978 when the company sold 3, 347 cars, mainly of the Silver Shadow II model.
This year marks the sixtieth anniversary of the Concours, an elite automotive expo and beauty contest where cars of only the highest caliber--Bugatti, Duisenberg, Packard, Rolls-Royce--compete in 28 different classes, from which one car wins best in show.
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