So, while the going is good, Ms. Kanokporn, a former nurse turned entrepreneur, says she will continue rolling out as many gold facials as she can.

WSJ: In Thailand, Those Seeking A Golden Glow Rush to the Spa

Back on the gold bus, rolling west across the wintry scrub of Champagne-Ardenne, Li wanted to add an important exception to his demands for efficiency.

NEWYORKER: The Grand Tour