Guilford is so pleased with the brand's appeal that by this fall it's rolling out a new line of flight bags and apparel emblazoned with the Pan Am logo.

FORBES: Magazine Article

Keeping this in mind while watching a murmuration brings a new logic to the swelling, rolling movement exhibited by the flock as flight changes ripple through it.

ENGADGET: Editorial: Tech is a flock of starlings

American Airlines has already started rolling wireless video out to some planes, and Delta last week said it, too, would offer in-flight streaming on all two-class U.S. flights by the end of 2013 including the roughly 350 planes in the U.S. that don't currently have individualized in-flight entertainment systems.

WSJ: Some Airlines Lend iPads for In-Flight Entertainment Systems