They take this data and create a ROI-driven campaign to understand which of their consumers are most ROI-positive for a particular brand.
The beauty of digital is it's very effective--great ROI and very efficient--to talk directly to consumers and to give them customized and more relevant information about what the brand can do for them.
Not surprisingly they do, and on many levels: equity studies, ROI, pre-testing scripts, and even the casts.
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In the book, he does this not only through passion, but also through specific examples and case studies showing the ROI of one-on-one engagement.
At first glance, a risk assessment seems like a low-ROI effort.
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Whereas low-income people would have a great ROI but do not have the capital, high-income people are faced with a poor ROI because of their tax rate.
Pricing on low-volume imported sports cars is always mysterious, and there's no easy way to calculate the ROI on the GT-R.
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He showed how non-financial metrics could be used to determine the ROI for humanitarian and non-profit activities and presented several examples of current activities that Benetech is pursuing in many parts of the world.
Instead, Sandberg pointed out the apparent ROI experienced by brick-and-mortar brands advertising on the site.
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Near-term and relative near-term ROI is the cleaner equation for Wall Street investors as well.
He thinks that arrangement would produce an extra 28 cents a share in annual profits, with an ROI of 20%-25%.
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Groupon and other incumbents have built strong user bases, however, the quality of their audience has yet to be proven in terms of long-term ROI for advertisers.
In fact, what is the ROI outlook on Wal-Mart as it remodels stores in price competitive international markets and tries to gain greater economies of scale overseas?
Often, you can find education that is more targeted and relevant to your aspirations and circumstances in life, and which has a much higher-impact ROI (financially, spiritually, and emotionally), outside of the halls of formal academia.
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Digital Realty continued its acquisition spree during the quarter as part of its long-term investment objectives, which focus on investing in institutional-quality data center facilities in high-barrier-to-entry markets that have significant potential to generate attractive risk-adjusted ROI.
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Engagement metrics can even identify a suitable medium and combinations of media platforms for brands, providing value above and beyond exposure, audience numbers and CPMs. By adopting a new engagement-powered ROI paradigm, marketers, media companies, and planners can not only guarantee that brands will better connect with consumers but can now predict returns on their investments.
One of the perennial topics of discussion among parents and pundits is which schools provide the greatest return-on-investment (ROI)?
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In 1994 I published "The MBA Advantage, " which introduced the first methodology for ranking business schools by the Return-on-Investment (ROI) of their MBA degrees.
They see only the negative ROI of a mismanaged short-term strategy.
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We see the benefits extending to machine operators responsible for the uptime of mission-critical assets, the finance department responsible for calculating the return-on-investment (ROI) of their purchases and the procurement team using M2M to evaluate the agility of their suppliers.
Marc says he is seeing14% higher ROI, 3.3 click-through rate (CTR), and 46% lower costs overall.
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Today more than ever before, if you want to harness the digital firehose and prove ROI, you need a C-suite with a cohesive team, not one that is constantly readjusting.
Ideas and people were adopted or dismissed at will -- l'architecte du roi, il s'amusait.
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We won the new business in an extremely cost-efficient manner with clear ROI.
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Marketing can bring it all together because marketing is at the center of driving closed-loop business processes and ROI measurement spanning the entire customer lifecycle.
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Roedd yr Arglwydd Dafydd Elis-Thomas AC yn bresennol i roi tystiolaeth ar hyn.
Consider all exhibiting expenses as you calculate cost-per-contact, cost-per-lead and ultimately, overall ROI.
It does not have the instant gratification of a search ad but it does have the life-time value of sales, ROI, amplification and advocacy from the community.
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To play a leadership role in setting strategy within the enterprise, CMOs should insist on data-based decision-making, and measuring marketing ROI to determine the financial returns on their marketing investment.
All accounts point to the likelihood that the auto manufacturer was not evaluating Facebook advertising by ROI, but rather the antiquated metric of click-thru-rate (CTR).
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