The latest addition to the Nike stable was welcomed in a pre-recorded video by three of the highest-profile sportsmen in the world: England and Manchester United footballer Wayne Rooney, Swiss tennis player Roger Federer and Woods himself.

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Roger Federer and Tiger Woods are the names that spring immediately to mind from the current generation of sporting stars.

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He found himself at the center of a scandal when an ex-golf buddy accused him of betting on or against several IMG sports clients including Roger Federer and Tiger Woods.

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But Roger Federer, like Tiger Woods, is so much better than every other tennis player that when he loses, particularly when he loses in a major - and the Australian Open is the first of the four grand slam events - when Roger Federer loses, that's the story.

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Also, their being a league sponsor and how great of a job they do at branding certain individuals, like Tiger Woods, Ryan Lochte and Roger Federer, made it obvious that it would be smart to come to terms with a company like them.

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But in the case of men's professional tennis, Roger Federer, men's professional golf, Tiger Woods and professional football, the New England Patriots and Tom Brady, what you have is week-after-week, month-after-month, and, in fact, year-after-year, these guys who are so far above the competition that it's not a question of who's going to win.

NPR: Six Days to the Super Bowl. Start Warming the TV