Brad Pitt, Seth Rogen, Melissa McCarthy, Kim Kardashian and Zac Efron are among the expected presenters.
Hosted by Seth Rogen, the ceremony was taped to air later Saturday on IFC.
Goldberg and Rogen co-produced the movie, with the comedy whiz Ben Karlin, and helped Reiser shape the script.
"We joke about (the potential for a sequel), but I don't know where it would exist, " Rogen laughed.
And to let the world know Rogen would wear a diaper for Samsung.
Samsung Mobile's 2-minute ad with "Knocked Up" actors Paul Rudd and Seth Rogen, directed by Jon Favreau ("Iron Man").
The film stars Michelle Williams as Margot, a writer, married to a cookbook writer, Lou, played by Seth Rogen.
And then there is his irrepressible and omnipresent friend, Kyle (Rogen), who genuinely loves him but has a streak of crass opportunism.
His name is Paul, and he is voiced by Seth Rogen, which tells you immediately that he is not the cutie from beyond.
It calls to mind the scene in stand-up comedian movie "Funny People, " when Jonah Hill's chubby comic scolds Seth Rogen's for losing weight.
If you do have to make jokes about it, however, it helps to have Seth Rogen, Bob Odenkirk and Paul Rudd hanging around.
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And then there is his omnipresent pal, Kyle (Rogen), who genuinely loves him but has a broad streak of crass opportunism running through his nature.
Then he announced that he would be bringing Seth Rogen out.
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In the movie's quirkiest detour he spends most of the evening cruising in a patrol car with two unexpectedly paternal, party-hearty cops (Rogen and Bill Hader).
He was joined at the ceremony by actor Seth Rogen and director Raimi, with whom he is working once again in Oz the Great and Powerful.
Samsung's two-minute ad showed Seth Rogen ("The Guilt Trip") and Paul Rudd ("Role Models") getting called in to do a "Next Big Thing" ad for Samsung.
Mostly, though, we're reminded that Seth Rogen's association with Judd Apatow goes all the way back to the cult NBC series "Freaks and Geeks" when he was 16.
On the comedic side, it's a toss-up between Seth Rogen's directorial debut "This Is The End, " out June 14, and Edgar Wright's "The World's End, " out October 25.
This is where Seth Rogen's character just witnessed a murder.
"Drillbit, " produced by comedy king Judd Apatow ("Knocked Up"), is the product of "Superbad" screenwriter Seth Rogen, who shares a writing credit here with Kris Brown ("Beavis and Butthead").
Parents may be reassured that Seth Rogen has toned down his superbad language considerably, but "Drillbit Taylor" still merits a PG-13 for "strong bullying, " which is putting it mildly.
The movie won't be released until January, but last year star Seth Rogen was there to talk it up and show off the Green Hornet's car, the Black Beauty.
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Samsung had the most delightfully loopy messaging of this year's ad crop in tech, with a couple of loose, self-deprecating, 60-second riffs featuring Paul Rudd and Seth Rogen.
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But the complications begin with a pair of beautifully nuanced performances -- Seth Rogen is Ben, Katherine Heigl is Allison -- and they proceed from the characters' essential selves.
So while Rudd and Rogen bantered banteringly in the background, all I could picture were Walter White (Bryan Cranston) and Jesse Pinkman (Aaron Paul) arguing over the money, meth, and chemistry.
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Not only is it dense with witty banter between Paul Rudd and Seth Rogen, it establishes Samsung and its Galaxy brand as the smartphone with the undeniable cool factor.
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Jared also gets some help from Hogsqueal, a bird-eating hobgoblin (voiced by Seth Rogen) who has sworn vengeance on Mulgarath and who'll spit in your eye to expose the ogre's invisible minions.
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