Covas highlights the growth potential that ROG has through organic means, such as their booming circuit materials division.

FORBES: Rogers Helps Wireless Carriers Get Up To (4G) Speed

Palmer, "the father of current golf, " according to Rog, was a stylish dude.

WSJ: Tina Gaudoin on Style: Golf Fashion

"Nike, " Rog says, somewhat dismissively (Rog is strictly a club logo, woolly V-neck and slacks kind of a golfer).

WSJ: Tina Gaudoin on Style: Golf Fashion

That said, you wouldn't catch Rog or the majority of golfers in anything approaching either that stylish or that outrageous.

WSJ: Tina Gaudoin on Style: Golf Fashion

My father, known in the family as "Rog, " rattles through the iconic players with gusto and the degree of brevity required when one is teeing off in a hour.

WSJ: Tina Gaudoin on Style: Golf Fashion