Naked' is coinciding with an increase in demand for guitar-based rock and quality pop, it is hoped that this new appeal to the young will be enduring.

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"When I started, geologists were considered heretics for dreaming that there could be salt canopies with reservoir-quality rock beneath them, " says Issen, 54.

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Now, anyone can have the chance to sit back or rock out while enjoying concert quality sound at home with thumping lows, sizzling highs and crystal-clear sound at any level.

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The 15-inch Series 9 is far skinnier and lighter than the MacBook Pro, then, but it matches the MBP in build quality, thanks to a rock-solid unibody aluminum chassis and some funky aquamarine keyboard backlights.

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Sitcom fans and creators alike can reasonably wonder that if such a show as "30 Rock" had trouble finding viewers, what chance do other quality sitcoms have?

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But this was Bissell's vision of the "new new thing"--get sufficient volumes of rock oil by drilling for it refine it into a high quality illuminating oil, and then take market share away from existing illuminants and, at the same time, build wholly new markets.

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Cobo says a rock concert can easily exceed 100 decibels and that earplugs, depending on their quality and how well they are placed in the ear, probably could reduce the sound by 20 decibels or more.

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