Pebble Beach National Pro-Am, for example, TaylorMade players such as Dustin Johnson, Retief Goosen and Robert Garrigus will be wearing high-visibility yellow bucket hats, at least part of the time, to promote the company's latest RocketBladez irons.

WSJ: How TaylorMade Made Its Move | Golf Journal by John Paul Newport

Pebble Beach National Pro-Am, for example, TaylorMade players such as Dustin Johnson, Retief Goosen and Robert Garrigus will be wearing high-visibility yellow bucket hats, at least part of the time, to promote the company's latest RocketBalz irons.

WSJ: How TaylorMade Made Its Move | Golf Journal by John Paul Newport

Robert Zarbo, a Bechtel engineer working in Iraq, approaches a middle-age man who's wearing a dress shirt and slacks.

FORBES: Desert Storm