Shops in town used to keep Beaver colors out of their windows because they didn't sell, says Robert Burton, proprietor of Burton's Restaurant for 33 years.

FORBES: Three Cheers for a Cartel

But the problem of chronic sadness is an old one, as we're reminded within the pages of Robert Burton's "The Anatomy of Melancholy" first published in 1621 and still in print nearly four centuries later.

WSJ: Robert Burton | The Anatomy of Melancholy | Digressions on a Diagnosis | Masterpiece by Danny Heitman

Bass King's Brew travelled with Robert Falcon Scott to the Antarctic in 1910, a fact the Burton brewers certainly publicised widely.

ECONOMIST: Letters