Rob Helm, director of research at Directions on Microsoft, says the chief information officer position is critical at Microsoft.

FORBES: Magazine Article

Rob Helm, director of research firm Directions on Microsoft, sees McAndrews, Berkowitz or Chrapaty having day-to-day management responsibility over the Sunnyvale, Calif.

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"The critical question is whether Facebook can help Microsoft get critical traction in paid search, " says Rob Helm, director of research at Directions on Microsoft.

FORBES: Facebook Nabs Another Google Exec

Raikes built the business by tying new products such as Microsoft SharePoint to hits, such as Microsoft's Office suite of productivity applications, says Rob Helm, director of research at Directions on Microsoft.

FORBES: Microsoft's No. 3 Steps Down

Veronica Mars creator Rob Thomas is in talks to helm the project, which is being fast tracked by the young-skewing network.

FORBES: Buzz - Forbes.com