Roadshows are likely to start Feb. 18, they said, with the listing planned for early March.
Roadshows have taken place throughout the city to help people who are yet to make the change.
The campaign will involve TV and radio advertising, a daily messaging service and roadshows around the country.
"The market gets what it wants, " he said, adding that the move will greatly curtail discussions at investor roadshows.
This latest big-bang buy should make those roadshows less of a tough sell.
His prominent role in the New Labour roadshows, and his inclusion in the ministerial team that met Bill Clinton prove the point.
Another portent is attendance at roadshows: Stern, an up-and-coming school attached to New York University, has seen a rise of 30-50% since September.
"On Wall Street, CEOs will do these roadshows where they talk to portfolio managers about their company and why they should buy stock, " Carney says.
The roadshows are focusing on the Brandwood and Harborne areas, where two pilot wheelie bin schemes are due to be launched over the next few weeks.
Mr Freestone said that the Health and Social Services Department was putting on roadshows in Guernsey, the UK and Portugal to try and attract new nurses.
The One Big Sunday events will be held in city centre parks on a much larger stage than the old roadshows, together with huge video screens.
The programme will see start-ups develop their teams and customer base, work on prototypes and participate in roadshows to pitch their product and organisation to potential investors.
He said much of the feedback had so far been very "encouraging" and the roadshows would give people a chance to see the wheelie bins and ask questions.
There have been no marketing "roadshows" for IPOs in recent weeks, so the earliest a deal could be priced would likely be in the second half of June.
The trial will also involve informative events like community roadshows.
Dusan Mikezic, the state secretary of Serbia's finance ministry, says the government has actively sought out foreign investors through roadshows and visits since opening the bond market to them in 2010.
Also, at least half a dozen corporate and sovereign issuers are conducting roadshows of investor presentations for proposed U.S. dollar bonds this week, among them Philippine brewery San Miguel Corp.
In a typical organization, the corporate communications department would immediately take over, posting the statement throughout the company and arranging for the CEO to highlight it in roadshows or a company-wide video.
Two Thames Valley police roadshows are to be held from 1000 GMT to 2000 GMT at the Holiday Inn, Caversham Bridge, Reading, on 19 February and the Holiday Inn, Handycross, High Wycombe, on 4 March.
When I was a kid, I used to see Cinerama movies and Todd-AO, and it was in the days we had what we used to call roadshows, when we'd have one spectacular Cinerama theater per town, not 50.
Getting institutional investors to come to the roadshows of Chinese companies looking to list in the U.S. is just one of the problems in the wake of the scandals over accounting and transparency issues highlighted by Longtop and Muddy Water.
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