The Magellan RoadMate North America App is also compatible with the 3rd and 4th generation iPod touch.

ENGADGET: Magellan's iOS RoadMate GPS application gains free lifetime maps, Google local search

We're the market leader in the North American market with the RoadMate series.

ENGADGET: The Engadget Interview: Christian Bubenheim, general manager, Magellan Consumer Products

The new Magellan RoadMate App transforms an iPhone into a full-featured GPS navigator with turn-by-turn voice guidance and spoken street names.

ENGADGET: Magellan's iOS RoadMate GPS application gains free lifetime maps, Google local search

Demand has been strong enough that Magellan recently updated the RoadMate 1700 to include premium features, including a high-definition display, free lifetime traffic data and Bluetooth connectivity.

FORBES: Magellan��s Response To GPS-Enabled Phones: Go Big

The RoadMate 2210, 2210T, 2220-LM, 2230T-LM, 5220-LM, 5230T-LM (pictured) and 5235T-LM all bring in a new Landmark Guidance option to give directions based on landmarks, not just those occasionally impenetrable street numbers.

ENGADGET: New Magellan RoadMate GPS units navigate by landmarks, steer clear of pesky traffic cameras

Those are dedicated devices like the Magellan RoadMate that the consumer can buy in a consumer electronics outlet or club warehouse, put into his car and get up and running very quickly.

ENGADGET: The Engadget Interview: Christian Bubenheim, general manager, Magellan Consumer Products

It's been a long while since Magellan comprehensively updated its RoadMate GPS mapping units, so the company's making up for lost time in style by introducing no less than seven new models in one shot.

ENGADGET: New Magellan RoadMate GPS units navigate by landmarks, steer clear of pesky traffic cameras