But then last November Stock had a breakthrough: A Sand Hill Road venture firm (which didn't end up investing in Zvents) asked him to map out the events being submitted on Zvents' Web site.
Rarely does an opportunity present itself to leave the road entirely and venture off in search of new vistas.
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As it turns out, taking an exhibit on the road is not an inexpensive venture.
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His rapid ascent to Valley Brahmin--one who picked an address far from venture capital's Sand Hill Road epicenter and still attends board meetings in shorts and sandals--has surprised many longtime venture capitalists.
O. of HarperCollins, left in 2008 and established Open Road Integrated Media, an e-book venture.
They also get a crack at pitching their ideas to investors on Demo Day, an event that lures venture capital's Sand Hill Road crowd and every prominent angel investor in the Valley.
The venture capitalists dotted along just one street in Silicon Valley--Sand Hill Road in Menlo Park--control around a third of America's independently-raised venture capital, and around a sixth of the world's total.
Come autumn, the fog clears, and this picturesque metropolis by the bay truly comes into its own, with alterna-dudes strutting up and down Valencia Street, skateboards in hand, and venture capitalists making deals from surfboards and road bikes.
The public face of their San Francisco firm, Venture Frogs, is more Melrose Place than Sand Hill Road.
It was a dramatic end to a brave venture as Saracens decided to leave the cosy environs of Vicarage Road and head a few miles south to Wembley Stadium, the home of English football.
In another major development for the city, the British property company MEPC Plc announced it had formed a joint venture with Norwest Holst to construct and maintain a new square and road linking Cardiff city centre and Cardiff Bay waterfront.
The fast-growing market opportunity in China and India also gives women a chance to get into top tier venture firms that are new to the market rather than on Sand Hill Road, where positions are already taken by partners who started the firms years ago, and their successors.
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Imagine where the company might be today if Rollhaus had stuck exclusively with road safety after a crackpot inventor burst into his office at a small, Chicago-based venture capital firm in 1969, hoping to develop car bumpers filled with water.
Management, early shareholders and core venture investors eschewed premature liquidity in favor of the delayed gratification of 10-20x returns down the road.
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