When accelerating from a standstill, the system sends 30 percent of the power to the front wheels, as long as the road is dry and traction is good.

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The ultimate goal: releasing a full album down the road, which could only happen if he gained enough traction.

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The Dodge Durango, Ford Explorer, Land Rover LR4 and the Jeep Grand Cherokee are built using a car-like unibody structure, but add a reinforced sub-frame and offer advanced traction management systems that give them added off-road and bad-weather prowess.

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The bigger threat to Priceline down the road is whether or not the likes of Apple or Google can gain traction in online travel, especially with mobile users.

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