So it was a big deal when Max Roach - one of the greatest musicians of all time - lent his name to our Cairo campaign.

NPR: Jazz, Opera Suffer Loss of Two Greats

For two extraordinary hours on May 24, 1987, Max Roach (1924-2007) made music live on the air from the Jazz 88 Performance Studio at WBGO in Newark, N.

NPR: Max Roach Memorial Show

He soon became one of the most in-demand trumpeters on the New York scene, playing with Max Roach, Sonny Rollins, John Coltrane and Thelonious Monk.

WSJ: Innovative jazz trumpeter Donald Byrd dies at 80