She will become the first British woman to host a prime-time entertainment show in America, with BBC bosses hoping its worldwide success will match that of rival game show, Who Wants To Be A Millionaire?
Even Jupiter CEO Alan Meckler has recently started publishing a surprisingly personal blog about Jupiter's effort to launch a trade show to rival Comdex, the troubled annual technology trade show.
The writing alone makes the show a rival of anything on-air today.
This is the man that took up the programming reins after predecessor Kevin Reilly, who is now running the show at rival News Corp.
Correspondents say NBC executives were concerned a rival late-night show hosted by Jimmy Kimmel on the ABC network would make gains among the crucial younger audience if Fallon's move did not happen quickly.
Mitt Romney maintains a narrow lead over Ron Paul, his nearest rival, although opinion polls show many in the state remain undecided.
Previously released figures show its Edinburgh rival, The Scotsman, dropped much further and faster over the same period from, 38, 650 to 32, 500.
But thanks to an onslaught of phone calls and letters from passionate fans, rival NBC decided to place the show on its airwaves (it returned to CBS years later).
Like his late-night competitor Jimmy Kimmel, he has joked on his show about a move to rival ABC.
The gut infection Clostridium difficile can be defeated by a cocktail of rival good bacteria, experiments in mice show.
Crosstown rival Ford also crushed it at the show, debuting the redesigned 2013 Fusion, a sleek, nearly fastbacked, inarguably lovely midsize sedan that shames styling from segment competitors Hyundai and Toyota.
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"Microsoft has amazing assets including software capability and a global name but it has yet to show me it can create a rival product to Yahoo, " he said.
Apple smartphones have been losing out in the sales war with rival Samsung from South Korea and first quarter sales show the gaping divide.
In 1975, he teamed up with Gene Siskel, of rival newspaper Chicago Tribune, to launch their movie show, which became famous throughout America for its "thumbs down" and "thumbs up" system of reviewing.
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It's still a tight race, but the majority of polls in Mexico now show the leftist candidate ahead of his closest rival by a few percentage points.
The paper says "her departure is yet another setback for the BBC show that many feel has been overshadowed by its ITV rival Downton Abbey".
Today the latest audience numbers show Fox continuing to surge ahead of its once- formidable rival.
But shortly after the call ended, Obama said, his rival appeared on television announcing the suspension and the subsequent debate no-show.
Ballmer's presentation came two days after a similar, high-profile keynote at the Macworld show in San Francisco by Apple, Microsoft's chief rival, and its vice president Philip Schiller, filling in for the ailing Steve Jobs.
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In one show, he went head-to-head with his Republican rival in the 1996 elections, Bob Dole, for a debate on taxes.
Unlike rival guitar companies, Taylor does not invite popular music stars to participate in their Road Show events.
Earlier stops on the mea culpa tour included a segment on The Oprah Winfrey Show and a Super Bowl ad featuring Winfrey, Leno and long-time rival David Letterman.
Saturday's episode of Strictly Come Dancing drew an average of 10.2 million viewers compared to rival X Factor with 9.6 million - the first time it has beaten the ITV show for a number of years.
"We're not looking to rival Sky Sports, " said an ESPN Classic spokesman, who added that there were no plans to show live coverage of sporting events.
Daybreak - which replaced previous breakfast show GMTV - currently draws around 800, 000 viewers, around half the audience of its BBC One rival Breakfast.
Earlier this year it sought to upstage its rival by showing off the world's largest OLED (organic light-emitting diode) at the Consumer Electronics Show trade show in Las Vegas.
Unofficial overnight viewing figures show that about 5.8 million tuned in to see the result - still lower than its ITV1 rival Pop Idol which attracted 6.2 million, and was shown an hour earlier at 9pm.
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