The increase in spending this Christmas didn't surprise Phil Rist, vice president of strategy at BIGresearch.

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"The desire to make mom happy seems to override any type of economic concern, " says Rist.

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"And there are more mothers to buy for today, " adds Phil Rist , vice president of strategy at BIGresearch.

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Among the first responders battling the High Park Fire are volunteers from Rist Canyon, Glacier View and Poudre Canyon Volunteer Fire Departments.

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Donations to the Rist Canyon VFD can be mailed to RCVFD-Reasurer, P.

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By the entrance of the fair, stands an aluminium box by a talented 38-year-old Swiss artist, Pipilotti Rist, which emits smoke-filled bubbles that pop in your hand.

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"Consumers will be very cautious with their wallets this Mother's Day, heeding Mom's advice that she really doesn't need much, " Phil Rist, spokesperson for BIGResearch, the group that collected the data for the NRF study, said in a press release.

FORBES: Mother's Day By The Numbers