It is counting on advertising, sponsorship and e-commerce to make the risky move pay off.
Politically, promising to solve a messy conflict with deep roots and few votes is a risky move.
One has to wonder why NBC is making such a risky move with one of its few hit shows.
Safranchuk believes yesterday's arrests were a risky move aimed at raising the stakes.
It's a risky move for Dell , which pioneered the direct-sales PC business and has made the strategy its hallmark.
That inconsistency of transparency was resolved by the early '70s, but in 1964 this degree of openness was a risky move.
Bristol's buy is a risky move because numerous treatments and vaccines that aim to stimulate the body against cancer have mostly failed.
Ensuring that systems were up to the task could have involved calling in employees from their homes, seen as a risky move with the storm encroaching and transportation limited.
In a risky move, GlaxoSmithKline says it will conduct a 1, 000-patient clinical trial to test its vaccine to prevent cervical cancer, Cervarix, against a rival product made by Merck.
Kennedy International Airport when Moss was just 14 years old -- a risky move at the time, with Moss' unconventionally waif-like 5-foot-7 frame competing against the tall, more curvaceous figures of Cindy Crawford and Naomi Campbell.
His second risky move was to cut rates three times last autumn in response to financial turmoil, when policy was already lax, and then to fail to take back this easing as soon as financial markets had stabilised.
But Telhami, the Anwar Sadat professor for Peace and Development at the University of Maryland and a Brookings Institution scholar, said the decision to enter al-Shater is a risky move reflected in the leadership's split vote on whether to nominate him.
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Merck not only caught up by skipping a stage of trials (a risky move that often backfires), but its Januvia pill emerged with the entire market for the class when the Novartis drug ran into side effect problems at the FDA and was never approved.
The former head of the British Army, Lord Dannatt, has said that President Obama's plan to slash the number of US troops in Afghanistan is a "bold, but risky" move.
For a start, Mijailovic was subject to weeks of observation while he was in prison, on remand, because it was deemed too risky to move him to a secure hospital, the professor said.
In hindsight, she says the move was risky because she had limited cash flow.
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Leaving a plum management post less than a year after being hired is a risky, but often necessary move.
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The move is a risky one, analysts say, because Chinese consumers are so different from those in the Western world.
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Showtime is pitting the 10-part series, starring Match Point's Jonathan Rhys-Meyers, on Sunday nights against new seasons of HBO's The Sopranos and Entourage, though TiVo (nasdaq: TIVO - news - people ) and on-demand make the move much less risky than it would have been five years ago.
Mark Lawrence, director for PRS Music, said the move was a "risky strategy - one that has to succeed".
To keep pace with online rivals, traditional retailers may be forced to move quickly and make some risky bets, says Lori Schafer, executive adviser for SAS Inc.
Meantime, the market for journalists continues to shrink, meaning that many reporters feel they must stay in unhappy, risky positions at a time when they would prefer to move on.
The final reason that taking on Hagel is extraordinarily risky for the GOP is that Hagel's most famous maverick move was coming out as a critic of President George W. Bush's war in Iraq despite the fact that he had supported the original resolution to use force if necessary.
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