Rupert Murdoch announces a deal in the media sector, for example, and all boats rise to reflect at least part of the premium paid for the acquired company.

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WellPoint has never, according to Carroll, allowed its medical costs to rise above 84% of the the premium dollars it takes in.

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The market for luxury baby products is on the rise, with sales of premium products for kids age 0 to 2 up 8.6 percent from 2000 to 2012, and projected to increase another 7.6 percent by 2016.

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Towers Watson found that the rise in young-adult enrollment was responsible for premium increases of as much as 3% at many firms.

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The availability of premium VOD services such as Hulu Plus, Pandora, Netflix and YouTube is on the rise.

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