Gallanter sponsored an annual brand-building conference, persuading Starbucks' Howard Schultz, advertising legend Hal Riney and director Francis Ford Coppola to give keynote addresses.

FORBES: Alley Cat

Gallanter sponsored an annual brand-building conference and persuaded Starbucks' Howard Schultz, the advertising legend Hal Riney and the movie director Francis Ford Coppola to give keynote addresses.

FORBES: Alley Cat

"Every time the customer sees your brand, it's a chance to either denigrate it or reinforce it, " said Riney, who has also worked with Chub b and Prudential on similar projects.

FORBES: Building A Better Brand