The company says it will focus on industries such as finance and health care, where RIM can provide value-added services beyond hardware.

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However, we still see more value in the stock coming from its huge subscriber base and the unique value propositions RIM can make in push email and security.

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That gave it a leg up over contemporary technology stalwarts like Apple, Microsoft and Palm, all of whom were at least slightly behind RIM in seeing the value of truly instant mobile communication.

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Now this could be a value trap if RIM truly missed the market and is on the verge of a major shift in customers.

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On top of all that, you also have to wonder if the emphasis on trying to get back in the game with innovation has led RIM to neglecting its core value proposition.

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And that creates the positive feedback loop that will generate customer buzz, boost brand value, and eventually allow RIM to raise the price on future generations of PlayBooks.

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Given the market sell-off of RIM shares, the valuation is getting interesting for value investors.

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And value investors will pound the table that RIM is cheap.

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But while Peek likely won't have to do as much proselytizing on the value of wireless e-mail access as RIM did for many years, it will need to get out its message like any new brand and idea.

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"It drives value to the current generation of Blackberry devices and RIM may introduce video when it launches the next system, " Graeme Neill, deputy editor of Mobile Today magazine.

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