The average Aequoria Victoria is three to four inches wide and shaped like an umbrella, with 100 light-producing organs the size of poppy seeds spaced on its outer rim.
The whole disc assembly able to morph to much larger size as height and altitude is gained with a cable inserted within the rim to limit ceiling height.
Instead, RIM developed a marketing story specifically tailored for Blackberry users who wanted to extend the screen size and hardware capabilities of their handsets.