The new campaign is part of RIM's effort to position the BlackBerry as a consumer product, not just a business tool.
My very first TechCrunch post in November was in part about how RIM should embrace Android, he said slightly smugly.
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It touched just about every part of the rim before dropping through the net with five-tenths of a second left, giving the New York Liberty a 78-76 victory over the Tulsa Shock on Friday night.
The retired rower then passed it to the young athletes, who lit part of the outer rim of the torch, setting off a domino effect as fire spread to 205 small metal "petals, " symbolizing the nations taking part.
The edge of the entire setup is prominently lined with a gray rim, which also comprises the top part of the phone's back side.
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But as part of its internal shakeup, RIM has drastically revamped its developer relations program.
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The saddest part of the whole situation is that RIM seems to take it personally.
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It plans to book part of the cost of the Visto settlement, which gives RIM a lifetime license to some Visto patents and legal possession of others, as an acquisition of intangible assets.
The delay with U.S. carriers is awkward timing for RIM, which will air its first-ever Super Bowl ad on Sunday as part of a plan to spend "several hundreds of million" dollars into marketing around the launch of the two new phones, Mr. Heins said.
The hearing was part of an ongoing a lawsuit from Virginia-based NTP , which alleges that RIM's BlackBerry wireless e-mail service infringes upon its patents.
Earlier this month, RIM said it was preparing to launch an applications store and consumer Internet services in China as part of its push into the world's top mobile market.
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