Unlike some other less fortunate companies, RIM has a built-in group of core users for whom the BlackBerry is not only a phone, but a part of their lives.
ENGADGET: Editorial: Dear RIM, I'm your customer and I don't wear a suit
We're referring to the fight between Apple and a coalition formed by RIM, Motorola and Nokia as each group attempts to make their own nano-SIM design the ETSI standard.
ENGADGET: RIM and Motorola modify nano-SIM proposal, hope to meet Apple halfway
Further, rather than pursue the tack laid out above, a group of activist investors are arguing that RIM should aggressively reorganize its business.
"Down the track I think you'll see some interesting shifts with respect to RIM, " predicted Nicholas McQuire of technology consultants Yankee Group.
During today's shareholder meeting RIM CEO Thorsten Heins hinted that BBM, the companies celebrated group messaging service, might be getting some significant upgrades with the debut of BB10.
ENGADGET: RIM CEO hints at future BBM video chat feature Mobile
Bloomberg adds that a group of technology companies including mobile-phone makers and potentially RIM, may also bid on the patents to stop Google from gaining more influence and royalties for the wireless industry.
"We'll try to work with RIM, " says Mary McDowell, general manager of Nokia's enterprise solutions group.
But I do think RIM is scrappy enough to hold on to a core portion of its core user group businesses and then build from that base, especially with the rollout of BB 10.
But France should beware either of creating an inner club that pays scant heed to those on the rim, or of raising tensions by setting forth the idea that all those in the outer group are expected, in time, to follow the inner ones.
Update: The Next Web reports that the bidding group includes Apple, Google, Samsung, HTC, Faceboook, Fujifilm, Microsoft, RIM, Adobe, Huawei, Amazon and Shutterfly.
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