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Has RIM Lost Its Edge?
FORBES: Has RIM Lost Its Edge?
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Companies that specialize in the low-end have an edge on RIM too, writes Gillis, because they have leaner operations, realizing that they need a specific cost structure to flourish.
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There is a crisp edge around the rim and a combination of curves, both at the corners and the sides.
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Apple by far holds the app edge over Android, while RIM remains behind both ecosystems.
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This gap of nearly one year gave Apple the competitive edge in developing its apps business far quicker than RIM.
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The edge of the entire setup is prominently lined with a gray rim, which also comprises the top part of the phone's back side.
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But with new mobile messaging services like GroupMe, WhatsApp and Pinger providing that same functionality, RIM was under pressure to offer other consumer-friendly features too, and video calling certainly gives it an edge on rival services.
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