But that's what Matsunaga Shin often tells clients in search of the right packaging or logo for their businesses.

CNN: JAPAN'S HIDDEN PERSUADERS

It also includes getting the branding and packaging right.

BBC: NEWS | Programmes | Working Lunch | Lunch Lesson 13 - Advertising

The British designer Jony Ive has been the man behind the look of the iMac, the iPod, the iPhone and iPad - and everything else that has come out of Apple in the last 15 years, right down to the packaging in which each product was presented.

BBC: Jony Ive and the future of Apple

Right out of the box things changed, the packaging was nice and created some excitement, the accompanying accessories were ample.

ENGADGET: Review: Samsung BD-P1000 HD

"When the manufacturer who produced the toy car went to go make this and do the product packaging, they went to the studio and got the right to use the media, the photographs and the footage and the stills from the movie Bullet, " Green says.

NPR: Brown Estate In A 'Cold Sweat' Over Image Use

Based on the packaging for the various services, one thing America knows how to do right is move a cupcake across the country.

WSJ: Testing Mail-Order Cupcakes