Thus, even if Ryan were not one of the leaders of perhaps the single most influential new political movement in America in the past decade, the tea party-aligned deficit hawks of "the New Right, " he, as a vice presidential pick, would immediately vault to the forefront of U.S. politics.

CNN: Paul Ryan: From 'It boy' to calamity

And given how new the practice still is for many marketers, there may not be established tool-sets, community governance and internal processes to make sure routing of issues is aligned with the right departments.

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In Florida, McCain was aligned with Governor Charlie Crist, who won the primary in 2006 as a moderate opposed by a right-wing opponent.

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