Or will the system be relegated to promoting bigger, richer games on other consoles?

FORBES: Robert Bowling Gives Ouya Its First Exclusive Title

And a potential bump in Android games deployment spurred on by the Ouya could only mean a richer potential selection of games available on Google TV.

ENGADGET: Switched On: Android's TV triple threat

He says the ability to run the games on the phone will make them "richer and faster, " with features like 3-D animation.

FORBES: iPhone Apps In The Works

Jawbone is collaborating with artists and producers on music, games and other audio formats that leverage LiveAudio to bring even richer sound experiences to life.

ENGADGET: Jawbone unleashes Big Jambox, beefs up its Bluetooth 'smartspeaker' lineup

But for folks who simply play the games, the story of the game feels like it comes from a richer, deeper foundation.

CNN: Web series builds anticipation for 'Halo 4'

Better yet, they showed me how new games and stories for both kids and adults will let users have a richer and more varied experience.

FORBES: What's Next For Apple

Because as consumers spend more time on their smartphones surfing the Web, downloading apps, playing games and streaming movies, app creators must determine how best to create richer and more functional experiences across an ever-growing number of device platforms.

FORBES: HTML5 Vs. Native Mobile Apps: Myths and Misconceptions