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If you believe the technologists, we'll all be talking to our rice cookers.
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This is why most restaurants these days use rice cookers, and Zojirushi also has a vibrant commercial rice cooker business.
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Investors who want to bet on solar power or electric cars do not want to be saddled with rice cookers or restaurants.
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At the higher end, a few stores specialized in rice cookers and vacuum cleaners, and a few others sold headphones and MP3 players.
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Similar problems plague China's 800 breweries, 600 paper mills and the thousands of firms making household appliances, such as refrigerators and rice cookers.
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In 1983, with demand for its rice cookers flat, Wang, partner Pan Ning and a few other cadres cast around for a new product to manufacture.
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They could also make and sell consumer electronics, like localized versions of MIT Media Lab OLPC laptops and PCs, and white goods, like televisions, air-conditioners, fans, rice cookers and refrigerators.
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The pioneer in bringing peace of mind to family or neighbours is Zojirushi, Japan's biggest maker of rice cookers and electric kettles, which in Japan keep water hot all day for tea or miso soup.
ECONOMIST: The grey market