While speaking at a 2009 Prostate Cancer Foundation event, I made a promise to more than 100 of the best prostate cancer researchers of the world: "I will make certain that, in my lifetime, I will get a blue ribbon out there to match every pink ribbon!"

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No word if celebrity permaculturist Daryl Hannah plans to fly out for the ribbon-cutting.

FORBES: Written by Matt Hickman

He fished out a Pabst Blue Ribbon and tossed it to me.

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And here in London we will be wearing that black ribbon and we will be running for the people out there.

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Knight, a former University of Oregon track star, founded Blue Ribbon sports in 1964, selling Japanese running shoes out of the trunk of his car at track meets on the weekends while teaching accounting at Portland State.

FORBES: Phil Knight

She worked out an arrangement with the owner of the ribbon factory: the rent would be paid in cash, and if Shelly was discovered by the housing authorities the owner would claim that she was a squatter.

NEWYORKER: Temporary