Albright: New formats such as rewards and opportunities to engage work better than banners.

FORBES: How To Advertise Without Really Advertising On Mobile Devices

Most human-resources departments put the emphasis on the company's ethos, but potential employees are more concerned about rewards and opportunities.

ECONOMIST: Masters of the universe

Mr Clegg has gambled that the rewards and opportunities of government will compensate for the anger his choice will provoke among some Lib Dem voters.

ECONOMIST: At home with Britain's new power couple

In other words, Google is in a collective entrepreneurship with bloggers, advertisers, and viewers, sharing the risks and rewards from the discovery and exploitation of new business opportunities.

FORBES: Google's other Success Secret: Collective Entrepreneurship

Collective entrepreneurship is a network organization that allows a diverse group of people to share the risks and the rewards associated with the discovery and exploitation of new business opportunities.

FORBES: Google's Two Secrets of Success

As new technologies create new opportunities, it will become even more important for governments to reduce the rewards of living underground.

ECONOMIST: Light on the shadows

Cultivating your instincts for seizing opportunities by living life a little bit off the beaten path will reap its rewards sooner than later.

FORBES: 6 Key Traits of Social Changemakers