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To get a sense of how big this Big Switch is, Carr points to a similar revolution: the advent of electricity.
FORBES: Magazine Article
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But if Orange and T-Mobile do not persuade plenty of Vodafone, O2 and Three customers to switch sides, then Britain's 4G revolution will have got off to a faltering start.
BBC: Will you pay more for 4G?
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The fuel that powered the U.S. from the industrial revolution into the iPhone era is being pushed aside as utilities switch to cleaner and cheaper alternatives.
MSN: Coal producers find themselves in a hard place