"It's at a point where it's not just the early adopter, technophiles buying digital sets, " says John Revie , Samsung vice president of visual display marketing.
But Revie, who says his company expects digital TV sales to double this year and again in 2007, says some of that sales growth will come because of the mandate.
His uncle Albert made nearly 200 appearances for the Elland Road club in the 1960s and 70s and was a member of Don Revie's side beaten by Liverpool in the 1965 FA Cup final.