The fear of cannibalization is often used as a weapon against reverse innovation projects.

FORBES: Reverse Innovation and the Myth of Cannibalization

In the case of reverse innovation, the cost of inaction is much higher than the cost of cannibalization.

FORBES: Reverse Innovation and the Myth of Cannibalization

His new book, written with with Chris Trimble, is Reverse Innovation: Create Far from Home, Win Everywhere.

FORBES: Reverse Innovation and the Myth of Cannibalization

He also distinguished the many different types of innovation, such as reverse innovation, social innovation and even Ghandian innovation.

FORBES: Event Report: Innovation in Mind 2012 - Lund, Sweden #iim2012

Reverse innovation is any innovation that is adopted first in the developing world.

FORBES: Reverse Innovation and the Myth of Cannibalization

The story of the Fosbury Flop came to me by way of Vijay Govindarajan, Dartmouth professor and author of Reverse Innovation.

FORBES: Why to Clean Your Mindset Like Your Closet

Leaders of reverse innovation efforts should be prepared to address cannibalization concerns.

FORBES: Reverse Innovation and the Myth of Cannibalization

While glocalization might get you your piece of the consumer market of 400 million, reverse innovation can get you the other 900 million.

FORBES: Innovation Needs To Start In China

We are likely to see the reverse innovation phenomenon in a wide range of industries such as ultra-low-cost transportation, renewable energy, clean water, micro finance, affordable health, low-cost housing, and many others.

FORBES: Reverse Innovation and the Myth of Cannibalization